Double Win for Azure Ultra at International Yacht Awards

Azure Ultra crew holding yacht awards on Birgu pontoon

Last Friday, Azure Ultra scooped two coveted awards at the prestigious Malta International Boats & Yachting Awards 2017 ceremony.

Created by MBR Publications Ltd in 2015, these awards recognise the top brands behind exceptional quality and service in the yachting and maritime industry both in Malta and internationally, acting as a benchmark for the Mediterranean region.

Azure Ultra crew and team at the yacht awards reception
The Awards ceremony was held at the Radisson BLU Golden Sands Resort in the presence of VIPS and key personalities from the yachting sector. Azure Ultra was one of 17 nominees across 25 categories which covered all aspects of the industry – from private charters, customer management and innovative service offerings to boat design, shipping and marina facilities.

yacht awards on displayAzure Ultra received nominations in five distinct categories, namely Best Yachting Achievement of the Year, Best Innovation & Launch of the Year, Best Customer Service of the Year, Best Brand Presence in Malta and Best Maltese Based Charter Company of the Year.

yacht captain on stage collecting award

But it was the brand’s commitment to providing clients with the most exciting ‘beyond ordinary’ luxury yacht charter experiences on the market that struck a chord with the panel of judges. During an on-the-spot Q&A session, Roger Jacobsen – Azure Ultra’s fleet captain – further emphasised the management team’s expert curation of tailor-made guest experiences designed to bring the clients’ vision to life, coupled with a level of VIP customer service that never fails to impress guests the moment they step aboard.

With these two key distinguishing features under its wing, Azure Ultra emerged as a double winner on the night, with Best Customer Service of the Year and Best Maltese Based Charter Company of the Year highlighting service excellence consistency across its charter portfolio.

“Winning these awards is a true milestone achievement for Azure Ultra, and continues to set us apart from the rest of the industry while enhancing our brand presence. Well done to the whole team who have shown great leadership, passion and commitment since the company’s launch two years ago.”
—  Perry Newton, Azure Ultra Managing Director

Azure Ultra’s flawless delivery of incomparable luxury and its team’s readiness to go that extra mile – backed by a 100% record of all 5-star TripAdvisor guest reviews and recommendations – has certainly proved to be a winning formula, and continues to inform the brand’s DNA.

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